For over a century, the Burberry name has been synonymous with luxury, quality, and a distinctly British heritage. A significant part of this brand recognition stems from its enduring visual identity, most prominently featuring an equestrian knight astride a charging horse. This iconic image, woven into the fabric of the brand's history, underwent a dramatic transformation in 2018, marking a pivotal moment in Burberry's branding strategy. This article delves into the evolution of the Burberry logo, exploring its historical significance, the reasons behind the 2018 rebrand, and the impact it has had on the brand's image.
Burberry Original Logo & the Equestrian Knight: A Symbol of Heritage
The story of the Burberry logo begins long before the establishment of the brand as we know it today. Thomas Burberry, the founder, established his company in 1856 in Basingstoke, Hampshire, England. While the initial branding was less elaborate, the key elements that would later define the Burberry visual identity began to emerge early on. The focus on quality and practicality, particularly with the invention of Gabardine – a revolutionary waterproof fabric – laid the foundation for a brand that would become synonymous with both functionality and high fashion.
The equestrian knight logo, however, didn't appear immediately. Its precise origins are somewhat shrouded in history, but its emergence is linked to the growing popularity of Burberry's outerwear among the British military. The image of a rider, often depicted in a dynamic pose, conveyed strength, resilience, and a sense of British tradition – values that resonated deeply with the brand's target audience. The equestrian knight, often positioned within a heraldic-style shield or crest, became a powerful symbol of the brand's heritage and quality. This Burberry original logo, while evolving subtly over the years in terms of its artistic style and color palette, retained the core elements of the equestrian knight motif for a considerable period. Images of the vintage Burberry logo from this era often show a more detailed rendering of the knight and horse, reflecting the craftsmanship and attention to detail that characterized the brand.
Burberry Old vs New Logo: A Shift in Brand Identity
For decades, the equestrian knight remained the undisputed centerpiece of the Burberry brand. The Burberry official logo consistently featured this imagery, solidifying its position as a globally recognized symbol of luxury. However, the fashion landscape is constantly evolving, and by the late 2010s, Burberry found itself needing to reassess its branding strategy. The company recognized that while the equestrian knight held historical significance, it might not be resonating as effectively with a younger, more globally diverse audience.
The decision to remove the equestrian knight from the prominent Burberry logo image in 2018 was a bold one. The change marked a significant departure from the brand's long-standing visual identity, prompting considerable discussion and analysis within the fashion industry. The Burberry old vs new logo comparison reveals a stark contrast: the older logo, rich in historical context and traditional aesthetics, gave way to a minimalist, modernized design. The new logo retained the iconic “Burberry” wordmark, often presented in a refined, sans-serif typeface, sometimes accompanied by a subtle graphic element, but the equestrian knight was relegated to a less prominent position. This shift reflected a conscious effort to streamline the brand's image, making it more contemporary and appealing to a broader market.
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